Event Detail

WHCA Online Workshop: Selling Senior Living During a Pandemic and Beyond

Tuesday, February 2, 2021 | 9 AM to Noon

WHCA Member Rate: $69

Non-WHCA Member Rate: $138

WHCA is featuring Michael Marlow, a proven sales and marketing expert for long term care, in a virtual workshop focused on selling long term services and supports during a pandemic. During this workshop, Michael Marlow will dive into the aspects of selling senior living services that easily adapt to the virtual world and ways to achieve selling goals, and objectives for those practices that do no convert into a virtual format as easily. This workshop is designed for any individual on your team that has a role in sales and marketing.


  • Selling strategies that have been PROVEN (for the past 10 months) to work in a virtual world.
  • Ensure that as senior living professionals, we know the facts about COVID-19.
  • What pandemics have we experienced prior to the current pandemic?
  • Understanding your customers’ concerns surrounding the current pandemic.
  • How do we turn this pandemic into our great opportunity in long term care?


Michael Marlow has been involved in the senior living profession for over 25 years, beginning his career at Hillhaven, and has served in various sales training and senior sales management roles with Vencor, Atria, and Brookdale. These roles have ranged from Regional Sales and Marketing Manager to the National Vice President of Sales at Atria. Mike is currently serving as the Marketing and Sales Training Manager at Life Care Services in Des Moines, Iowa. Mike is also a nationally published author and a frequent lecturer at many conferences.  

Mike is the author of an ALFA Best of the Best award-winning sales training program. Mike is a proud graduate of the University of Kentucky and Oklahoma State University. He is even more proud of his two children: Bradley, a Physical Therapy Assistant at Beacon Orthopedics in Erlanger, Kentucky, and Jill, a doctoral student in Occupational Therapy at Belmont University in Nashville, Tennessee.